Saturday, 31 August 2013

Data Mining Social Networks, Smart Phone Data, and Other Data Base, Yet Maintaining Privacy

Is it possible to data mine social networks in such a way to does not hurt the privacy of the individual user, and if so, can we justify doing such? It wasn't too long ago the CEO of Google stated that it was important that they were able to keep data of Google searches so they can find disease, flu, and food born medical clusters. By using this data and studying the regions in the searches to help fight against outbreaks of diseases, or food borne illnesses in the distribution system. This is one good reason to store the data, and collect it for research, as long as it is anonomized, then theoretically no one is hurt.

Unfortunately, this also scares the users, because they know if the searches are indeed stored, this data can be used against them in the future, for instance, higher insurance rates, bombardment of advertising, or get them put onto some sort of future government "thought police" watch-list. Especially considering all the political correctness, and new ways of defining hate speech, bullying, and what is, what isn't, and what might be a domestically home-grown terrorist. The future concept of the thought police is very scary to most folks.

Usually if you want to collect data from a user, you have to give them something back in return, and therefore they are willing to sign away certain privacy rights on that data in trade for the use of such services; such as on their cell phone, perhaps a free iPhone app or a virtual product in an online social network.

Artificially Intelligent Search Features

It is no surprised that AI search features are getting smarter, even able to anticipate your next search question, or what you are really trying to ask, even second guessing your question for instance. Now then, let's discuss this for a moment. Many folks very much enjoy the features of Amazon.com search features, which use artificial intelligence to recommend potential other books, which they might be interested in. And therefore the user probably does not mind giving away information about itself, for this upgraded service or ability, nor would the person mind having cookies put onto their Web browser.

Nevertheless, these types of systems are always exploited for other purposes. For instance consider the Federal Trade Commission's do not call list, and consider how many corporations, political party organizations, and all of their affiliates and partners were able to bypass these rules due to the fact that the consumer or customer had bought something from them in the last six months. This is not what consumers or customers had in mind when they decided they wanted to have this "do not call list" and the resultant and response from the market place, well, it proves we cannot trust the telecommunication companies, their lobbyists, or the insiders within their group (many of which over the years have indeed been somehow connected to the intelligence agencies - AT&T - NSA Echelon for example.)

Now then, this article is in no way to be considered a conspiracy theory, it is just a known fact, yes national security does need access to such information, and often it might be relevant, catching bad guys, terrorists, spies, etc. The NSA is to protect the American People. However, when it comes to the telecommunication companies, their job is to protect shareholder's equity, maximize quarterly profits, expand their business models, and create new profit centers in their corporations.

Thus, such user data will be and has been exploited for future profits against the wishes of the consumer, without the consumer benefiting from free services for lower prices in any way. If there is an explained reason, trade-off, and a monetary consideration, the consumer might feel obliged to have additional calls bothering them while they are at home, additional advertising, and tracking of their preferences for ease of use and suggestions. What types of suggestions?

Well, there is a Starbucks two-blocks from here, turn right, then turn left and it is 200 yards, with parking available; "Sale on Frappachinos for gold-card holders today!" In this case the telecommunication company tracks your location, knows your preferences, and collects a small fee from Starbucks, and you get a free-phone, and 20% off your monthly 4G wireless fee. Is that something a consumer might want; when asked 75% of consumers or smart phone users say; yes. See that point?

In the future smart phones may have data transferred between them, rather than going through a given or closest cell tower. In other words, packets of information may go from your cell phone, to the next nearest cell phone, to another near cell phone, to the person which is intended to receive it. And the data passing through each mobile device, will not be able to read any of the information which was it is not assigned to receive as it wasn't sent to it. By using such a scheme telecommunication companies can expand their services without building more new cell towers, and therefore they can lower the price.

However, it also means that when you lay your cell phone on the table, and it is turned on it would be constantly passing data through it, data which is not yours, and you are not getting paid for that, even though you had to purchase the smart phone. But if the phone was given to you, with a large battery, so it wouldn't go dead during all those transmissions, you probably wouldn't care, as long as your data packets of information were indeed safe and no one else could read them.

This technology exists now, and is being discussed, and consider if you will that the whole strategy of networking smart cell phones or personal tech devices together is nothing new. For instance, the same strategies have been designed for satellites, and to use an analogy, this scheme is very similar to the strategies FedEx uses when it sends packages to the next nearest FedEx office if that is their destination, without sending all of the packages all the way across the country to the central Memphis sort, and then all the way back again. They are saving time, fuel, space, and energy, and if cell phones did this it would save the telecommunication companies mega bucks in the savings of building new cell towers.

As long as you got a free cell phone, which many of us do, unless we have the mega top of the line edition, and if they gave you a long-lasting free battery it is win-win for the user. You probably wouldn't care, and the telecommunication companies could most likely lower the cost of services, and not need to upgrade their system, because they can carry a lot more data, without hundreds of billions of dollars in future investments.

Also a net centric system like this is safer to disruption in the event of an emergency, when emergency communications systems take precedence, putting every cell phone user as secondary traffic at the cell towers, which means their calls may not even get through.

Next, the last thing the telecommunication company would want to do is to data mine that data, or those packets of information from people like a soccer mom calling her son waiting at the bus stop at school. And anyone with a cell phone certainly wouldn't want their packets of information being stolen from them and rerouted because someone near them hacked into the system and had a cell phone that was displaying all of their information.

You can see the problems with all this, but you can also see the incredible economies of scale by making each and every cell phone a transmitter and receiver, which it already is in principle anyway, at least now for all data you send and receive. In the new system, if all the data which is closest by is able to transfer through it, and send that data on its way. The receiving cell phone would wait for all the packets of data were in, and then display the information.

You can see why such a system also might cause people to have a problem with it because of what they call net neutrality. If someone was downloading a movie onto their iPad using a 3G or 4G wireless network, it could tie up all the cell phones nearby that were moving the data through them. In this case, it might upset consumers, but if that traffic could be somewhat delayed by priority based on an AI algorithm decision matrix, something simple, then such a tactic for packet distribution plan might allow for this to occur without disruption from the actual cell tower, meaning everyone would be better off. Therefore we all get information flow faster, more dispersed, and therefore safer from intruders. Please consider all this.




Source: http://ezinearticles.com/?Data-Mining-Social-Networks,-Smart-Phone-Data,-and-Other-Data-Base,-Yet-Maintaining-Privacy&id=4867112

Thursday, 29 August 2013

Data Mining - Critical for Businesses to Tap the Unexplored Market

Knowledge discovery in databases (KDD) is an emerging field and is increasingly gaining importance in today's business. The knowledge discovery process, however, is vast, involving understanding of the business and its requirements, data selection, processing, mining and evaluation or interpretation; it does not have any pre-defined set of rules to go about solving a problem. Among the other stages, the data mining process holds high importance as the task involves identification of new patterns that have not been detected earlier from the dataset. This is relatively a broad concept involving web mining, text mining, online mining etc.

What Data Mining is and what it is not?

The data mining is the process of extracting information, which has been collected, analyzed and prepared, from the dataset and identifying new patterns from that information. At this juncture, it is also important to understand what it is not. The concept is often misunderstood for knowledge gathering, processing, analysis and interpretation/ inference derivation. While these processes are absolutely not data mining, they are very much necessary for its successful implementation.

The 'First-mover Advantage'

One of the major goals of the data mining process is to identify an unknown or rather unexplored segment that had always existed in the business or industry, but was overlooked. The process, when done meticulously using appropriate techniques, could even make way for niche segments providing companies the first-mover advantage. In any industry, the first-mover would bag the maximum benefits and exploit resources besides setting standards for other players to follow. The whole process is thus considered to be a worthy approach to identify unknown segments.

The online knowledge collection and research is the concept involving many complications and, therefore, outsourcing the data mining services often proves viable for large companies that cannot devote time for the task. Outsourcing the web mining services or text mining services would save an organization's productive time which would otherwise be spent in researching.

The data mining algorithms and challenges

Every data mining task follows certain algorithms using statistical methods, cluster analysis or decision tree techniques. However, there is no single universally accepted technique that can be adopted for all. Rather, the process completely depends on the nature of the business, industry and its requirements. Thus, appropriate methods have to be chosen depending upon the business operations.

The whole process is a subset of knowledge discovery process and as such involves different challenges. Analysis and preparation of dataset is very crucial as the well-researched material could assist in extracting only the relevant yet unidentified information useful for the business. Hence, the analysis of the gathered material and preparation of dataset, which also considers industrial standards during the process, would consume more time and labor. Investment is another major challenge in the process as it involves huge cost on deploying professionals with adequate domain knowledge plus knowledge on statistical and technological aspects.

The importance of maintaining a comprehensive database prompted the need for data mining which, in turn, paved way for niche concepts. Though the concept has been present for years now, companies faced with ever growing competition have realized its importance only in the recent years. Besides being relevant, the dataset from where the information is actually extracted also has to be sufficient enough so as to pull out and identify a new dimension. Yet, a standardized approach would result in better understanding and implementation of the newly identified patterns.




Source: http://ezinearticles.com/?Data-Mining---Critical-for-Businesses-to-Tap-the-Unexplored-Market&id=6745886

How Data Entry Outsourcing Can Benefit You

The debates on outsourcing go on, and though opponents come down heavy on it, the benefits are too many to be ignored. Data entry is a task that is widely outsourced. Managing data is not a trifling task for big organizations. Proper management of information is crucial for their efficient functioning. Organizations have to manage large volumes of data every day. Outsourcing helps manage such information. This article looks at how data entry outsourcing services can benefit you, and improve your productivity and return on investment.

Core Benefits

Efficient data entry services ensures your organization improved information systems, better customer satisfaction, readily available information, and records in keeping with necessary standards. All this saves time and money, and improves your productivity and efficiency. The data entry outsourcing services provided by an experienced outsourcing company offers many advantages:

Professional expertise: Outsourcing the job allows you to benefit from the expertise of professional operators working with advanced technology to ensure efficient solutions.

Save time and gain a competitive edge: Outsourcing services minimize your administrative workload. It also gives your employees more time to focus on other important tasks. This would definitely help you gain a competitive edge.

Improve productivity and revenue: Outsourcing services are consistent and uninterruptible. Regular monitoring is also possible.

Cut infrastructure costs: Professional data entry services can considerably reduce your operating overhead costs. Outsourcing completely overrules the need to invest in computer systems and other infrastructure, manpower and resources needed to do the job in-house.

Streamline documentation tasks: Well-organized data processing solutions of reliable BPO companies enables you to streamline your routine documentation workflow.

Maintain accurate information systems: Outsourcing enables you to maintain error-free and up-to-date official records. This facilitates easy access to and retrieval of relevant information at any time. You can avoid data back logs and get you records in easy-to-use electronic formats or as hard copies.

Benefit from disaster recovery: As all the data management is with proper back-up, you are ensured of disaster recovery solutions in case of data loss.

Security: All your data is secure as reliable service providers have security measures in place to prevent hacking.

Professional Data Processing Solutions

Many established companies in the US are equipped with advanced technology and experienced professionals with excellent skills in keyboard handling and handwriting recognition. These experts can process both numeric and alphanumeric data with great speed and accuracy. They provide proficient solutions for handwritten materials, texts, books, surveys, medical claims, insurance claims, medical billing forms, legal documents, images, practice forms, product details, scanned images, and more. The benefits you are assured of with these professional data entry services are:

• 99% accuracy rate
• Multi-level quality checking
• Safe and convenient file transfer options
• Stringent data confidentiality and security
• Customized turnaround time
• Competitive pricing, with cost savings up to 40 percent
• Continuous technical support
• Free trials

Select an Established Outsourcing Partner

In summary, professional data entry outsourcing services help streamline your workflow and ensure benefits in terms of business efficiency, costs, time, resources and effort. A web search can lead you to a reliable service provider.




Source: http://ezinearticles.com/?How-Data-Entry-Outsourcing-Can-Benefit-You&id=6361413

Wednesday, 28 August 2013

Outsource Data Entry Services and Reduce Costs

India is known for its efficient and cost effective data entry service companies. As the Internet is expanding its horizon, companies from all over the world are flocking to India and outsourcing data format jobs to different companies. There definitely has to be a strong reason behind the same. Every business needs relevant information and data from trusted sources at a nominal cost. Companies in India have made cost effectiveness their forte and thus offer the best services to their clients around the world at an affordable cost.

One of the main reasons for outsourcing these tasks to India is that you get the aid of extremely qualified experts at an exceptionally low cost. This services can very well be outsourced to India without you having to worry about the quality of work you will receive. The data-entry professionals in these companies are skilled in their work and can help you manage business related data without any errors. Their specialists are well equipped with the latest technologies, both in hardware and software, and thus they can offer you the best results.

The various types of data entry services that you can avail from India are offline and online entry, image entry, entry of e-books, surveys, catalog entry, entry of legal documents, entry of insurance claims, database entry, text entry, accounting, entry of manuals, PDF conversion, HTML conversion, XML conversion and many others such services.

This type of work is a critical part of every organization and has to be done cautiously. Therefore, before outsourcing your data entry services, check for the credibility of the company by reviewing its past records, and customers feedback. Outsourcing services can definitely help you reduce cost and allow you to use your time and employees for more productive work. Important thing is that even outsourcing needs proper care and verification so that you don't have to face any confidentiality and quality issues in future.



Source: http://ezinearticles.com/?Outsource-Data-Entry-Services-and-Reduce-Costs&id=5849439

Tuesday, 27 August 2013

Business Intelligence Data Mining

Data mining can be technically defined as the automated extraction of hidden information from large databases for predictive analysis. In other words, it is the retrieval of useful information from large masses of data, which is also presented in an analyzed form for specific decision-making.

Data mining requires the use of mathematical algorithms and statistical techniques integrated with software tools. The final product is an easy-to-use software package that can be used even by non-mathematicians to effectively analyze the data they have. Data Mining is used in several applications like market research, consumer behavior, direct marketing, bioinformatics, genetics, text analysis, fraud detection, web site personalization, e-commerce, healthcare, customer relationship management, financial services and telecommunications.

Business intelligence data mining is used in market research, industry research, and for competitor analysis. It has applications in major industries like direct marketing, e-commerce, customer relationship management, healthcare, the oil and gas industry, scientific tests, genetics, telecommunications, financial services and utilities. BI uses various technologies like data mining, scorecarding, data warehouses, text mining, decision support systems, executive information systems, management information systems and geographic information systems for analyzing useful information for business decision making.

Business intelligence is a broader arena of decision-making that uses data mining as one of the tools. In fact, the use of data mining in BI makes the data more relevant in application. There are several kinds of data mining: text mining, web mining, social networks data mining, relational databases, pictorial data mining, audio data mining and video data mining, that are all used in business intelligence applications.

Some data mining tools used in BI are: decision trees, information gain, probability, probability density functions, Gaussians, maximum likelihood estimation, Gaussian Baves classification, cross-validation, neural networks, instance-based learning /case-based/ memory-based/non-parametric, regression algorithms, Bayesian networks, Gaussian mixture models, K-means and hierarchical clustering, Markov models and so on.



Source: http://ezinearticles.com/?Business-Intelligence-Data-Mining&id=196648

Sunday, 25 August 2013

Data Extraction Services - A Helpful Hand For Large Organization

The data extraction is the way to extract and to structure data from not structured and semi-structured electronic documents, as found on the web and in various data warehouses. Data extraction is extremely useful for the huge organizations which deal with considerable amounts of data, daily, which must be transformed into significant information and be stored for the use this later on.

Your company with tons of data but it is difficult to control and convert the data into useful information. Without right information at the right time and based on half of accurate information, decision makers with a company waste time by making wrong strategic decisions. In high competing world of businesses, the essential statistics such as information customer, the operational figures of the competitor and the sales figures inter-members play a big role in the manufacture of the strategic decisions. It can help you to take strategic business decisions that can shape your business' goals..

Outsourcing companies provide custom made services to the client's requirements. A few of the areas where it can be used to generate better sales leads, extract and harvest product pricing data, capture financial data, acquire real estate data, conduct market research , survey and analysis, conduct product research and analysis and duplicate an online database..

The different types of Data Extraction Services:

    Database Extraction:
    Reorganized data from multiple databases such as statistics about competitor's products, pricing and latest offers and customer opinion and reviews can be extracted and stored as per the requirement of company.
    Web Data Extraction:
    Web Data Extraction is also known as data Extraction which is usually referred to the practice of extract or reading text data from a targeted website.

Businesses have now realized about the huge benefits they can get by outsourcing their services. Then outsourcing is profitable option for business. Since all projects are custom based to suit the exact needs of the customer, huge savings in terms of time, money and infrastructure are among the many advantages that outsourcing brings.

Advantages of Outsourcing Data Extraction Services:

    Improved technology scalability
    Skilled and qualified technical staff who are proficient in English
    Advanced infrastructure resources
    Quick turnaround time
    Cost-effective prices
    Secure Network systems to ensure data safety
    Increased market coverage

By outsourcing, you can definitely increase your competitive advantages. Outsourcing of services helps businesses to manage their data effectively, which in turn would enable them to experience an increase in profits.



Source: http://ezinearticles.com/?Data-Extraction-Services---A-Helpful-Hand-For-Large-Organization&id=2477589

Friday, 23 August 2013

Data Mining Explained

Overview
Data mining is the crucial process of extracting implicit and possibly useful information from data. It uses analytical and visualization techniques to explore and present information in a format which is easily understandable by humans.

Data mining is widely used in a variety of profiling practices, such as fraud detection, marketing research, surveys and scientific discovery.

In this article I will briefly explain some of the fundamentals and its applications in the real world.

Herein I will not discuss related processes of any sorts, including Data Extraction and Data Structuring.

The Effort
Data Mining has found its application in various fields such as financial institutions, health-care & bio-informatics, business intelligence, social networks data research and many more.

Businesses use it to understand consumer behavior, analyze buying patterns of clients and expand its marketing efforts. Banks and financial institutions use it to detect credit card frauds by recognizing the patterns involved in fake transactions.

The Knack
There is definitely a knack to Data Mining, as there is with any other field of web research activities. That is why it is referred as a craft rather than a science. A craft is the skilled practicing of an occupation.

One point I would like to make here is that data mining solutions offers an analytical perspective into the performance of a company depending on the historical data but one need to consider unknown external events and deceitful activities. On the flip side it is more critical especially for Regulatory bodies to forecast such activities in advance and take necessary measures to prevent such events in future.

In Closing
There are many important niches of Web Data Research that this article has not covered. But I hope that this article will provide you a stage to drill down further into this subject, if you want to do so!

Should you have any queries, please feel free to mail me. I would be pleased to answer each of your queries in detail.



Source: http://ezinearticles.com/?Data-Mining-Explained&id=4341782