There are billions of search terms performed on the internet every year,and the companies which make use of this vast amount of information are the ones who will be able to market effectively in the future. It is here that text data mining comes into its own, a technique which enables researchers to find patterns within groups of text which will enable them to make predictions as to how customers or other groups of people will act in the future. This article will take a look at text data mining and how we can help various groups of people to find the best things in the data analysis.
It is always a good idea to do some study of the text mining techniques before going on to text mining implementation, and this can be said to be especially true of the insurance industry where not only text mining but also generic data mining using in statistics can be a great help in determining profitability and also showing actuaries how to make future calculations.
Consultancy is an important part of text data mining, and the text mining consultant can bring a huge amount of knowledge to a company whatever the service or services that are providing, particularly if he has an extensive knowledge of text data mining technology and can help to build a system around it.
Of course it is not only commercial applications that can use text mining, because it also has used in security, in that it can help to track criminal intent on the Internet. There are also applications in the biomedical world, in order to help find clusters of data in the right way. But it is in the online world and in the field of marketing that text mining is being used extensively, particularly in customer relationship management [CRM] techniques, where the tools are among some of the most advanced.
Knowing how text mining algorithms work is essential for any consultant who works in this field, because it is an important tool in the marketing technique possibilities. By understanding how text data mining can help an organization a consultant or marketer can make great strides in profitability and this is something that most organizations would be glad for.
Source: http://ezinearticles.com/?Text-Data-Mining-Can-Be-Profitable&id=2314536
It is always a good idea to do some study of the text mining techniques before going on to text mining implementation, and this can be said to be especially true of the insurance industry where not only text mining but also generic data mining using in statistics can be a great help in determining profitability and also showing actuaries how to make future calculations.
Consultancy is an important part of text data mining, and the text mining consultant can bring a huge amount of knowledge to a company whatever the service or services that are providing, particularly if he has an extensive knowledge of text data mining technology and can help to build a system around it.
Of course it is not only commercial applications that can use text mining, because it also has used in security, in that it can help to track criminal intent on the Internet. There are also applications in the biomedical world, in order to help find clusters of data in the right way. But it is in the online world and in the field of marketing that text mining is being used extensively, particularly in customer relationship management [CRM] techniques, where the tools are among some of the most advanced.
Knowing how text mining algorithms work is essential for any consultant who works in this field, because it is an important tool in the marketing technique possibilities. By understanding how text data mining can help an organization a consultant or marketer can make great strides in profitability and this is something that most organizations would be glad for.
Source: http://ezinearticles.com/?Text-Data-Mining-Can-Be-Profitable&id=2314536
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